E-Commerce Success Story

objective

Their objective was clear: Scale their ad account while maintaining a Return On AdSpend (ROAS) above 500%.

Brief

E-COMMERCE GROWTH FRAMEWORK

Our client already had a solid organic presence and a loyal customer base but hadn’t yet unlocked the full potential of Google Ads.

Their objective was clear: scale their ad account while maintaining a Return On AdSpend (ROAS) above 500%.

Within just one year, we increased their sales by over 1800% using our proven e-commerce growth framework. Here’s how we did it.

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25.6%

CONVERSION RATE

$2.5M

REVENUE

60K

CONVERSIONS

1289%

ROAS

Techniques

Performance Max Campaigns

We began by conducting a deep analysis of the product feed to identify performance patterns across individual items. Using this data, we developed a segmented campaign structure—launching four additional campaigns, each focused on specific product groups. This allowed us to allocate higher budgets to top performers and guide Google’s algorithm toward the most profitable areas.

Search Campaigns

We meticulously reviewed historic search term reports to identify high-converting keywords. These insights were used to expand and refine our keyword strategy through multiple match types, ensuring continual growth and improvement in campaign efficiency.

Ongoing Optimisation

The key to consistent success with Google Ads lies in analysis, optimisation, and iteration. We continuously reviewed search term data, redirected budgets toward the strongest campaigns, and added negative keywords to filter out inefficiencies. This disciplined, data-driven approach—combined with expert interpretation—transformed a good account into a high-performing powerhouse.

Custom Automation

Our in-house team developed bespoke automation scripts, available exclusively to our clients. These scripts act as a Swiss-army-knife toolkit for optimisation—allowing us to fine-tune performance dynamically and make rapid, precision-based adjustments that drive superior results.

Recent Work

Service-Based Business Success Stories

Through data-driven decision-making, structured optimisation, and custom automation, we transformed the account into a high-performing acquisition engine — all while keeping costs tightly controlled and scaling growth sustainably.

FREE 30 Minute Consultation

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General Inquiries

For all general enquiries, please contact our team using our contact form or email us at info@digiskies.com. Whether you have questions about our services, need assistance, or want to learn more about what we do, we’re here to help and will respond as soon as possible.

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